Borenos Fried Chicken is one of the most iconic local fried chicken and fast food brands in Sabah. Since 2015, Borenos has expanded to Malaysia, now operating 8 branches. Specialising in freshly fried chicken and famous for its locally sourced ingredients from farms, the brand upholds its commitment to “daily fresh delivery without freezing” to ensure every serving delivers a crispy and satisfying texture to its customers. With strong emphasis on product quality and customer service, Borenos also puts significant efforts on employee training and community care with an aim to create a welcoming community hub for family gathering, serving the community through its promise of “good taste + good hospitality”.
Over the years, Borenos has earned wide recognition across Malaysia for its quality offering, from Kota Kinabalu city centre to surrounding suburbs and West Malaysia, becoming the iconic fast food store in the region. Apart from dine-in experience, Borenos also provides delivery and takeaway services to allow more customers to enjoy their offerings anytime and anywhere. With the long-term goal of “becoming the most beloved local fast food brand in Malaysia”, the brand remains focused on delivering a convenient dining experience while improving cost control and operational efficiency so as to lay a solid foundation for future expansion and cross-regional growth.
As Borenos continues to expand the number of stores and business scales, its original manual and basic system-based purchasing and stock processing can no longer meet their operational needs, making it difficult to handle ordering, stocking and production across different stores in a clear and standardised way. The brand also finds it challenging to monitor costs and stock levels without a consolidated platform. Without integrated workflows, inconsistencies can easily arise across purchasing and production processes that easily lead to wrong, duplicate orders and stockouts, making stock management chaotic. The management thus struggles to track ingredient usage and actual costs in a timely manner, increasing the risk of wastage and reduced profit margins. Furthermore, the lack of clear cost and stock data hinders the development of pricing strategies, the effectiveness evaluation of promotion campaigns, and the planning of future store expansion, leaving the brand limited insights to make swift decisions in a highly competitive market with fluctuating ingredient prices.
Working alongside Borenos, FOODIVAL drives digitalisation through the following key areas:
By establishing a unified workflow for day-to-day operations across each outlet, covering purchasing requisitions (PRs), PR approval, order placing and more through FOODIVAL, we help Borenos reduce errors caused by manual operation while improving overall operational consistency and efficiency.
FOODIVAL records all operational data including purchasing, stock and usage of ingredients and finished products, allowing headquarters to keep track of the every essential data like stock levels of each branch and central workshop, preventing over-ordering or stockouts while providing data-driven insights for future expansion.
By automatically calculating the purchasing costs and actual stock levels and usage, management can compare the gross profit performance across different stores and dishes with ease. Also, they are able to refine menu combinations, pricing and promotional strategies based on data-driven insights to improve overall profitability.
Through FOODIVAL's reporting and dashboard, the operations and finance teams can have a clearer visibility into the brand’s purchasing, stock and cost data from a single platform, enhancing collaboration between the central kitchen and various branches. It also provides management with data-driven insights to support their expansion into new markets or new store openings.
FOODIVAL helps you take full control and gain complete visibility of your restaurant’s daily operations, from food cost to daily supply chain and stock management.
